Friday, August 3, 2012

"Samsung Counters Apple’s Opening Statement with Pre-iPhone Slider Phone Concepts"

Samsung Prototype Phone

While Apple opened the patent infringement trial against Samsung with a simple design evolution chart of Samsung’s mobile phones before and after iPhone was launched, the South Korean company tries to point out Apple’s “hypocrisy” as it accuses the iPhone maker to have copied design concepts from Sony.

Samsung also flashes out new evidence that the company had been trying to develop a slider mobile phone with full-faced touchscreen. Its representatives not only presented just one, but over 10 different design concepts, one of which became the Samsung F700. These evidences counter Apple’s suggestions that the first iPhone marked a drastic change among Samsung’s smartphone designs.
“Apple seeks to exclude Samsung from the market, based on its complaints that Samsung has used the very same public domain design concepts that Apple borrowed from other competitors, including Sony, to develop the iPhone,” Samsung’s lawyer argues.
Samsung’s camp also shows to court Apple’s own internal documents. In it, Apple executive Tony Fadell circulated a news article in February 2006–before the iPhone design was claimed to have conceived–about an interview of a Sony designer to Steve Jobs, Jonathan Ive, and other Apple bigwigs. The article stated how the Sony designer discussed Sony portable electronic device designs that lacked “excessive ornamentation” like buttons, fit in the hand, had “corners (which) have been rounded out,” and were “square with a screen.”
Lawyers of Samsung also make reference to its role being Apple’s key component supplier and rival in the smartphone market. “Apple relied heavily on Samsung technology to enter the telecommunication space,” they point out. “Samsung supplies the flash memory, main memory, and application processor for the iPhone.”
“Samsung does not need or want to copy,” the company ends their counter statement indignantly.

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