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| Blackberry 10 |
When it comes to reaching out to the audience, nothing else is as
massive and extensive as putting up an advertisement during the Super
Bowl. Research In Motion knows this all too well, so they are banking on a big-budgeted Super Bowl spot on February 3rd to promote its BlackBerry 10 software, along with its much-anticipated smartphones that run in it.
It costs $4 million to secure a 30-second spot on this year’s Super
Bowl, not to mention the budget needed to produce the commercial.
While RIM officially announced the news through emailed press
releases, the company stopped short of releasing any teaser footage or
photos of what we could expect from the commercial. The company
explains that this announcement is meant as a “heads up” of sorts to 30
million “crackberry” addicts that has been following them through social
media.
RIM’s Super Bowl commercial could make or break the company, along
with the reputation of BlackBerry. If the ad fails to thrill the
estimated 180 million viewers, a massive backlash may ensue.
Source: CNET
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