Atari 2600 Console |
Atari, the iconic
company that pioneered the video game era, has filed for Chapter 11
bankruptcy protection to “separate from the structural financial
encumbrances” of its French parent company, Atari S.A. The filing,
which was made voluntarily in a bankruptcy court in New York by Atari’s
US-based subsidiaries (Atari Inc.; Atari Interactive, Inc; California
U.S. Holdings, Inc.; and Humongous, Inc.), also seeks to “seek
independent capital for future growth” in digital and mobile games.
The bankruptcy gives Atari three possible scenarios: either Atari
Inc. CEO Jim Wilson restructures the company as an independent entity,
sells it off in whole or in parts, or (as Los Angeles Times reported)
attempts to raise funds to keep control of the company. As part of that
process, Atari is seeking to secure $5.25 million in
debtor-in-possession financing from one or more funds managed by Tenor
Capital Management, which specializes in convertible arbitrage and
special situations. The computer gaming company also expects to
continue day-by-day operations throughout this period.
A report from Los Angeles Times reveals that while the company is
currently profitable, it is not enough to keep it afloat. Atari earned
about $4 million in 2012 and $11 million in 2011, which is
coincidentally the same price that Infogrames (the name of the French
parent before adopting the Atari branding) paid Atari in 2008.
Meanwhile, revenues have been dropping really quick, as the company was
down 34% in 2012 and down 43% in 2011.
The report also notes that Atari’s financing–to the tune of a
$28-million credit facility with BlueBay–has dried up. This could mean
the delay of the release of “Atari Casino,” the company’s attempt to
venture into real-money gambling–something other troubled gaming
companies such as Zynga are trying to explore.
Since its inception in 1972, Atari helped spearhead the “Golden Age of Arcade Video Games”
with titles such as Pong, Asteroids, and Centipede. It also introduced
video game consoles to consumers, bringing hours of fun right in their
living room.
Source: PR News Wire and Los Angeles Times
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