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Facebook has
announced its first product that does not require a Facebook account to
register. The Facebook Messenger for Android, and soon on iOS, will
allow users who do not have Facebook accounts to register using just
their name and phone number.
The free app is being rolled out on Google Play
in selected countries, including Australia, South Africa, Venezuela,
and Indonesia. The rest of the world will be able to download Facebook
Messenger for free at a later date.
Once registered, the app will gather in the user’s contacts, which
they can select by name to create a message or a group message thread.
This expanded reach is Facebook’s attempt to compete with SMS, which
remains a popular mode of communication in some countries, as well as
third-party, free texting apps such as Pinger and WhatsApp, which
Facebook is allegedly trying to acquire.
The Facebook Messenger for Android will also run without
advertisements, which may entice users who are not sold on paid,
ad-supported communication apps.
Source: Facebook, via TechCrunch
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