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| Manager Events App |
While Foursquare users scramble to earn badges and become the mayor
of that coffee shop down the block, that local cafe could barely do
anything on its Foursquare apart from offering free drinks to newbies
and free upgrades to the mayor.
The location-based app now offers a new way for businesses to attract
customers: they can now add events to their venues, whether these are
trivia nights, book signings, comedy open mics, fundraisers, whatever.
This feature was used to be for movies, concerts, and sporting events.
Users can check-in to the actual event at your venue, as well as record
what they are doing and where they are.
This new feature is not only important for business and customers,
but also for Foursquare as a company. “This is yet another deep data
point that the company is collecting about our tendencies,” TechCrunch’s
Drew Olanoff wrote.
What he meant was that the app can make its Promoted Updates and Explore capability better targeted toward the user.
Source: Foursquare, via TechCrunch
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