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| Oprah Tweets |
Oprah has not been shy about her love for her annual Favorite Things, which in this year includes the Microsoft Surface RT.
Hours ago, she (or one of her staff members) tweeted that she bought
12 Surface units for Christmas gifts, but it was sent using Twitter for
iPad.
On the surface (pardon the pun), this sounds likes a bad PR job. It
has been reported that Microsoft spent $1.5 billion to promote Windows 8
and the devices that run it. The company fielded celebrities like
Jessica Alba, Gwen Stefani, and Oprah to endorse Windows 8 and/ or
Windows Phone 8.
This issue is actually a good opportunity to look into the state of
Twitter and related third-party apps for Windows RT, the OS that runs
Microsoft Surface RT. Twitter does not have a decent client for the
Surface when it launched. There are also third-party clients like Rowi,
MetroTwit, and Tweetro, with the latter shut down by Twitter after
hitting the 100,000 user-login limit. Twitter accuses Tweetro of
“replicating the core experience” of the popular microblogging service.
Also, Twitter has yet to release an official Twitter client in the
Windows Store, although it remains a popular app on other platforms.
But given these circumstances, Oprah (or the staffer responsible for
tweeting on her behalf) should have tweeted using the Surface via the
Twitter website. That single endorsement could have spoken volumes
about Microsoft’s own tablet and this boo-boo made Oprah look like a
sell-out.
Source: Oprah’s Twitter, via TechCrunch
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