iPad China |
After settling its legal battles over ownership of the iPad trademark
in the country, Apple released the latest version of the iPad in China
last Friday. Customers were required to place orders in advance to
prevent crowding.
Several dozen shoppers surrounded the Apple stores in Beijing and
Shanghai, which opened at exactly 8 a.m. local time. The scene was in
contrast to the chaos that happened last January when Apple’s Beijing
store released the iPhone for the first time, where customers shouted
and threw eggs after managers delayed the opening due to safety
concerns.
In fact, the 30 customers waiting in line in the Shanghai store were
outnumbered by the reporters covering the event, leaving the buyers
surprised at how nobody else were waiting.
Apple had to undergo a major legal hurdle to sell the iPad in China,
as it paid $60 million to settle a dispute with a local company over
ownership of the iPad trademark. The Cupertino-based company said it
bought global rights to the iPad name from Shenzhen Proview Technology
Ltd in 2009, but Chinese authorities say the rights in China never
pushed through.
Source: Newsday
No comments:
Post a Comment