 |
| Mobile Payments |
The mobile payment industry–particularly the NFC variety–remains
at its infancy in the United States, with several companies jockeying
for position to set the standard. However, without proper direction
(not to mention the willingness to adopt to new technologies) the NFC
payment system would remain an impractical curiosity for many consumers.
In an effort to make clear definitions for the mobile payment
industry, several big-name companies in the field have banded together
under one committee: the Electronic Transactions Association, which
formed the Mobile Payments Committee. The group includes all four major
wireless carriers in the United States (AT&T, Verizon, Sprint, and
T-Mobile), as well as Google, Isis, VeriFone, and PayPal. The committee
also leases the help of financial institutions like Wells Fargo,
Capital One, Discover, American Express, Mastercard, and Visa.
The Mobile Payments Committee sets its primary goals that includes
“fostering relationships with merchants, ensuring consumer access to
modern payment methods, exploring best practices, and ensuring
interoperability of networks, equipment, and financial institutions.”
The group also aims to lobby its agenda with legislators and regulators,
as well as educate merchants and consumers about mobile payments and
its potential.
Source: Mobile Burn, via Engadget
No comments:
Post a Comment